EXPRESS: The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions

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DOI:10.1177/00222437241240694
作者：Annika Abell, Carter Morgan, Marisabel Romero
文献类型：期刊论文
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Abstract：Average product ratings are displayed on many major websites, including online retailers, search engines, and social media sites. Research in both academia and industry has shown that consum

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