The Effect of Popularity Cues and Peer Endorsements on Assertive Social Media Ads

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DOI:10.1287/isre.2021.0606
作者：Ashish Agarwal, Shun-Yang Lee, Andrew B. Whinston
文献类型：期刊论文
补充材料：只需要正文

Institute for Operations Research and the Management Sciences

Abstract：Social media platforms, like Facebook, often display assertive call-to-action (CTA) ads that encourage direct purchases or app installs. These ads can show popularity cues (e.g., number of “

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