Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures

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DOI:10.1108/jrim-11-2021-0280
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1108/jrim-11-2021-0280

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Abstract：PurposeThis paper aims to understand what kind of fashion product picture can arouse greater embodied mental simulation at two distinct steps of consumers' shopping journey (choice between o

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