Computer-mediated persuasion in online reviews: Statistical versus narrative evidence

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DOI: 10.1016/j.chb.2011.12.011
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1016/j.chb.2011.12.011

Elsevier

Abstract：The current study examined the effects of online product reviews on individuals’ credibility perceptions of the reviews and their attitudes about the product targeted in the reviews. Study 1

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