The impacts of acquisition modes on achieving customer behavioral loyalty: an empirical analysis of the credit card industry from China

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DOI:10.1108/ijbm-07-2020-0382
作者：Yaxin Ming,?J. Chen,?Chenxi Li
文献类型：期刊论文
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Abstract：PurposeThis study aims to investigate the effect of acquisition modes on customer behavioral loyalty to enrich our knowledge of the effectiveness of acquisition modes and how to better targe

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