EXPRESS: From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing

待确认 10 由苏提米拉发布于 2026/1/26 10:49:07

DOI:10.1177/00222429261417674
作者：Lu Wang, Xueni (Shirley) Li, Qiyuan Wang, Lei Su
文献类型：期刊论文
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Abstract：Internet meme marketing is a digital marketing practice in which marketers leverage internet memes to promote their brand or product. Despite its growing adoption in brand communications, ac

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