Does your destination have the right logo? A story of circularity versus angularity, destination stereotype, perceived fit, and fluency

已完结 10 由 XIANGLAI 发布于 2025/11/3 13:57:50

DOI:10.1016/j.jhtm.2025.101301
作者：Bin Wang ,?Min Shu ,?Yunyao Liu ,?Jay Kandampully
文献类型：期刊论文
补充材料：只需要正文

Elsevier

Abstract：Although considerable attention has been given to logo colors and typefaces, the focus on the shape of destination logos is still limited. This study aims to address this gap by examining th

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