How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

已完结 10 由 123608 发布于 2025/10/17 14:39:26

DOI:10.1108/IJWIS-02-2021-0012
作者：Junlan Ming, Jianqiu Zeng, Muhammad Bilal, U. Akram, Mingyue Fan
文献类型：期刊论文
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Abstract： Purpose This paper aims to examine how presence (the social presence of live streaming platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow state, thus

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