EXPRESS: The Effect of Company Size on Aggregate Word of Mouth Valence

已完结 10 由 WeirdKay 发布于 2025/10/16 18:36:46

DOI:10.1177/00222429251320603
作者：Jan Klostermann, Anne Mareike Flaswinkel, Chris Hydock, Reinhold Decker
文献类型：期刊论文
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Sage

Abstract：Online word of mouth (WOM) is a critical driver of consumer purchases; however, relatively few researchers have sought to understand how a company’s characteristics might impact aggregate WO

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