Consumer escapism: Scale development, validation, and physiological associations

已完结 10 由 ⑥ 发布于 2025/11/25 14:14:16

DOI:10.1016/j.jbusres.2023.113805
作者：Davide C. Orazi ,&nbsp;Kit Yi Mah ,&nbsp;Tim Derksen ,&nbsp;Kyle B. Murray
文献类型：期刊论文
补充材料：只需要正文

Elsevier

Abstract：The notion that individuals use consumption to escape unpleasant states is of great interest to both marketing researchers and managers, yet no measurement scale for consumer escapism exists

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