The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

已完结 20 由小林发布于 2025/11/27 19:35:29

DOI:10.1177/002224299806200204
文献类型：期刊论文
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文献链接：https://doi.org/10.1177/002224299806200204

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Abstract：The authors expand and integrate prior price-perceived value models within the context of price comparison advertising. More specifically, the conceptual model explicates the effects of adve

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