Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects

已完结 20 由 123608 发布于 2025/7/23 22:31:10

DOI:10.1177/20563051241269269
作者：Jiyoung Lee, Nathan Walter, Jameson L. Hayes, Guy J. Golan
文献类型：期刊论文
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Abstract：The emergent body of scholarship on social media influencers (SMIs) highlights their potential to yield positive brand advertising outcomes. However, the literature is undermined by the lack

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