Beyond the hype: Evaluating the impact of generative AI on brand authenticity, image, and consumer behavior in the restaurant industry

已完结 20 由小贝发布于 2026/5/11 21:08:37

DOI:10.1016/j.ijhm.2025.104318
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1016/j.ijhm.2025.104318

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Abstract：Grounded in the Stimulus-Organism-Response (S-O-R) framework, this study investigates the impact of Generative Artificial Intelligence (GenAI) adoption on brand authenticity, brand image, an

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