Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis

已完结 10 由萝卜猪发布于 2026/7/5 17:32:22

DOI:10.1016/j.jretconser.2024.104051
作者：Sanjeev Kumar, Rajesh Rajaguru, Lin Yang
文献类型：期刊论文
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Elsevier

Abstract：Despite the well-recognized impact of electronic word-of-mouth (eWOM) on consumer decision-making, there is still a partial understanding of the differences integral to the platforms carryin

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