Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers

已完结 10 由 Feren 发布于 2025/9/18 3:22:05

DOI:10.1016/j.techfore.2023.123113
作者：Oihab Allal-Chérif ,?Rosa Puertas ,?Patricia Carracedo
文献类型：期刊论文
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Elsevier

Abstract：Is it already the end of the influencers' era? More specifically the human influencers' era? Indeed, AI-powered digital avatars called “virtual influencers” are replacing them as marketing i

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