Impact of Chinese corporate social responsibility on purchase intention: Insights from traditional Chinese culture

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DOI:10.2224/sbp.11174
作者：Shijie Gong,?Qinghua Lyu,?Wei Wang
文献类型：期刊论文
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Abstract：Consumers' perception of corporate social responsibility (CSR) varies in different cultural contexts. We examined whether and to what extent Confucianism, as a Chinese traditional cultural s

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