Investigating of the influence process on consumer’s active engagement through emotional brand attachment and brand love

已完结 10 由 tt 发布于 2025/4/3 8:09:59

DOI:10.1108/apjml-10-2023-1028
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1108/apjml-10-2023-1028

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Abstract：PurposeThis study aims to confirm the causal relationship between emotional brand attachment, brand love, and brand commitment, and then explain how these variables affect active engagement.

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