Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of?brand interactivity

已完结 10 由骏豪发布于 2024/12/6 1:59:28

DOI:10.1108/apjml-08-2023-0754
作者：Mir Shahid Satar, Raouf Ahmad Rather, Shadma Shahid, Jamid Ul Islam, Shakir Hussain Parrey, Imran Khan
文献类型：期刊论文
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Abstract：Purpose Adopting a self-congruence theory (SCT) and service dominant logic (SDL)-informed perspectives; we develop a model that investigates the interface between social media involvement (S

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