Understanding Mobile Tourism Shopping in Pakistan: An Integrating Framework of Innovation Diffusion Theory and Technology Acceptance Model

已完结 10 由乘风发布于 2024/12/5 16:31:36

DOI:10.1155/2019/1490617
作者：Dong-Hwan Gu,?Salman Khan,?I. Khan,?Safeer Ullah Khan
文献类型：期刊论文
补充材料：只需要正文

Hindawi

Abstract：Consumer adoption of mobile-based tourism shopping is an emerging but overlooked area in tourism research. Given the paybacks and potential scope of this new channel, this study attempts to

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