EXPRESS: Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

待确认 10 由敦敦发布于 2025/3/2 21:52:48

DOI:10.1177/00222429231213581
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1177/00222429231213581

Sage

Abstract：A new trend in influencer marketing is livestream commerce, which combines influencers’ live video streaming with e-commerce. Little is known, though, about how firms should develop their in

应助信息

等待求助人确认

求助人未确认前，本求助不能再次应助。36小时后系统将自动确认应助成功。本求助将自动关闭。

1天前

xiuyinglin

ad0422a2f76d11efb7fe34735aa3bc31.pdf

1天前

Book学术机器人

2025/3/2 21:52:48 未找到该文献，机器人已退出，请等待人工下载

2025/3/2 21:52:48 Book学术AI机器人收到请求，开始寻找文献

2025/3/2 21:52:48 已向机器人发送请求

1天前

敦敦发布求助

上一个求助:其它数据库Naturally Fractured Carbonate Reservoir Characterization: A Case Study of a Mature High-Pour Point Oil Field in Hungary 下一个求助:ElsevierThe policy trajectory of dual-use technology integration governance in China: A sequential analysis of policy evolution