Marketing online food images via color saturation: A sensory imagery perspective

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DOI:10.1016/j.jbusres.2022.06.061
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1016/j.jbusres.2022.06.061

Elsevier

Abstract：Restaurants post alluring images of their food offerings on social media and online ordering platforms. However, the marketing literature has offered limited guidance on how consumers proces

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