The effects of news authenticity and social media tie strength on consumer dissemination behavior

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DOI:10.1002/mde.3818
作者：Hsin-Hui Lin,?Ching-Feng Chen,?Chih-Lun Wu
文献类型：期刊论文
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Wiley

Abstract：This study explores the effect of brand news authenticity and social media tie strength on consumer news attitudes, word-of-mouth reviews, and sharing behavior in the context of social media

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