The effect of immersive technologies on tourist satisfaction and loyalty: the mediating role of customer engagement and customer perceived value

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DOI:10.1108/ijchm-09-2023-1496
作者：Mohamed Abou-Shouk, Nagwa Zouair, Ayman Abdelhakim, Hany Roshdy, Marwa Abdel-Jalil
文献类型：期刊论文
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Abstract：Purpose This research paper aims to investigate the predictors and outcomes of immersive technology adoption in tourism. Design/methodology/approach PLS-SEM is used for data collected from t

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