The bold decision to go “all in”: Understanding the reasons behind consumers'?willingness to migrate to the metaverse

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DOI:10.1002/mar.22009
作者：Aman Kumar, Amit Shankar
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1002/mar.22009

Wiley

Abstract：The study explores the reasons that drive and hinder consumers' willingness to migrate to the metaverse. To determine them, a mixed‐methods approach is used: phase 1 (qualitative) involves c

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