Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective

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DOI:10.1016/j.ejor.2024.05.021
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1016/j.ejor.2024.05.021

Elsevier

Abstract：We analytically investigate a supply chain (SC) that is composed of a manufacturer and a live broadcasting platform, and examine whether the latter should adopt artificial intelligence (AI)

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