Striking a Balance: The Effect of Capability and Character Reputation Claims on Crowdfunding Performance

已完结 10 由 Naomi 发布于 2024/11/25 10:58:09

DOI:10.1177/10422587241269066
作者：Jeffrey A. Chandler, Marcus T. Wolfe, Pyayt P. Oo
文献类型：期刊论文
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Abstract：Drawing from expectancy violations theory, we examine the effect of entrepreneurs’ claims about their ventures’ capability reputation and character reputation on crowdfunding performance. We

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