The Role of Online Customer Review, Brand Image, and Brand Trust on Purchase Decision of Sunscreen Product at Murni Cosmetic Store

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DOI:10.47191/jefms/v6-i6-17
作者：A A Istri Krisna Gangga Dewi, Ni Putu Ayu Tika Kurniawati, A A Ngurah Mayun Narindra
文献类型：期刊论文
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Abstract：The focus of marketing initiatives is on purchase decisions, which are affected by two elements, attitude and situational factor when buyers finally determine their decision to buy a product

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2026-04-25

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