Transformation of Metrics and Analytics in Retailing: The Way Forward

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DOI:10.1016/j.jretai.2021.11.004
作者：V. Kumar , Rajkumar Venkatesan
文献类型：期刊论文
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Elsevier

Abstract：The retail industry is undergoing tremendous changes that are driven by technology, changing consumer tastes, economic pressures, competition, stakeholder relationships, environmental concer

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