Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator

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DOI:10.1016/j.chb.2016.12.056
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1016/j.chb.2016.12.056

Elsevier

Abstract：This study aims to investigate the effects of online customer reviews, regulatory focus, and product type on purchase intention, as well as the effect of whether purchase intention is modera

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