Customer interactivity and new product performance: Moderating effects of product newness and product embeddedness

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DOI:10.1016/j.indmarman.2008.11.006
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1016/j.indmarman.2008.11.006

Elsevier

Abstract：Understanding customer needs which drive significant product innovation is particularly challenging for new product development (NPD) organizations. Research has addressed how organizations

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