Unveiling the influence of streamer characteristics on sales performance in live streaming commerce

已完结 10 由 wangshu 发布于 2026/5/5 8:59:19

DOI:10.1016/j.elerap.2025.101510
作者：Xingpeng Xu , Qingfeng Zeng , Ri Na , Weiguo Fan
文献类型：期刊论文
补充材料：只需要正文

Elsevier

Abstract：It is known that streamers play a special role in live streaming commerce, but there is a huge discrepancy in sales performance resulting from different characteristics of streamers. This st

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