{"title":"使防备外展适应虚拟世界。","authors":"Ilyssa Plumer, Samantha Robinson, Tanya Toribio","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>Over the last two years, agencies have experimented with new systems and tactics to reach as many people as possible with critical preparedness information. This paper describes how COVID-19 forced FEMA Region 10 to adapt its public education and outreach strategy to a fully online space in order to keep the public informed about potential disasters. The paper discusses how the Individual and Community Preparedness team at FEMA Region 10 reaches thousands of people around the world by hosting regular webinars, live events, workshops and training sessions, and publishing a monthly newsletter. The paper also argues that if preparedness and response organisations are to evolve their outreach strategies and messaging plans and extend the reach of their messages, they must continue to adapt and to meet their target audience where they are.</p>","PeriodicalId":39080,"journal":{"name":"Journal of business continuity & emergency planning","volume":"16 4","pages":"320-334"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Adapting preparedness outreach to a virtual world.\",\"authors\":\"Ilyssa Plumer, Samantha Robinson, Tanya Toribio\",\"doi\":\"\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>Over the last two years, agencies have experimented with new systems and tactics to reach as many people as possible with critical preparedness information. This paper describes how COVID-19 forced FEMA Region 10 to adapt its public education and outreach strategy to a fully online space in order to keep the public informed about potential disasters. The paper discusses how the Individual and Community Preparedness team at FEMA Region 10 reaches thousands of people around the world by hosting regular webinars, live events, workshops and training sessions, and publishing a monthly newsletter. The paper also argues that if preparedness and response organisations are to evolve their outreach strategies and messaging plans and extend the reach of their messages, they must continue to adapt and to meet their target audience where they are.</p>\",\"PeriodicalId\":39080,\"journal\":{\"name\":\"Journal of business continuity & emergency planning\",\"volume\":\"16 4\",\"pages\":\"320-334\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of business continuity & emergency planning\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Medicine\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of business continuity & emergency planning","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Medicine","Score":null,"Total":0}
Adapting preparedness outreach to a virtual world.
Over the last two years, agencies have experimented with new systems and tactics to reach as many people as possible with critical preparedness information. This paper describes how COVID-19 forced FEMA Region 10 to adapt its public education and outreach strategy to a fully online space in order to keep the public informed about potential disasters. The paper discusses how the Individual and Community Preparedness team at FEMA Region 10 reaches thousands of people around the world by hosting regular webinars, live events, workshops and training sessions, and publishing a monthly newsletter. The paper also argues that if preparedness and response organisations are to evolve their outreach strategies and messaging plans and extend the reach of their messages, they must continue to adapt and to meet their target audience where they are.
期刊介绍：
Journal of Business Continuity & Emergency Planning is the leading professional journal publishing peer-reviewed articles and case studies written by and for business continuity and emergency managers.
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