The Influence of Personal Factors to Changes in The Behavior of Organic Rice Farmers in Sragen District

This research examined the influence of personal / internal to the behavior of organic rice farmers in Sragen. Research using quantitative methods. The results of the study are described qualitatively. Relationships between variables models are described in qualitative descriptive. Hypothesis test by using path analysis program employing methods Amos SEM. Not all internal factors influence the change of behavior of conventional rice farmers to organic rice farmers in Sragen. The internal factors that influence it are: (a) motivation toward knowledge and attitudes; (b) supporting factors to the knowledge, attitudes and skills