Research on Forest Certification, Enterprise Reputation and Enterprise Value

Introduction According to the principles and standards of forest certification system, enterprise implementation was composed of execution of laws and regulations, establishment and implementation of sustainable management planning, environmental protection and the maintenance of social public interests, and the relationship model was built among forest certification, enterprise reputation and enterprise value. An empirical test was made by using SPSS13 and AMOS17.0 on the data from design questionnaire. The results show that establishment and implementation of sustainable management planning and maintenance of social public interests not only directly drive enterprise value, also indirectly drive enterprise value through enterprise reputation promotion and stakeholders recognition, meanwhile the execution of laws and regulations and environmental protection cannot directly drive enterprise value, but can indirectly drive enterprise value through the enterprise reputation promotion and stakeholders recognition, furthermore, enterprise reputation and stakeholders recognition significantly drive enterprise value, while enterprise reputation also promotes stakeholder recognition.