Evaluation System of Rural Sustainable Tourism Land Based on Ecosystem Service Value

Abstract With the development of the economy, people’s living standards are getting higher and higher. People will look for ways to relax after busy work, and rural tourism is a slow-paced life. The purpose of this paper is to analyse the evaluation system of rural sustainable tourism land based on ecosystem service value. In this paper, an evaluation model based on AHP and association rules is proposed, and the two methods are described in detail. The experimental results of this paper show that the number of tourists has increased from 12 % in 2014 to 24.9 % in 2020, and the growth rate of tourism revenue has increased from 24 % in 2014 to 30 % in 2020. Rural tourism is an important part of tourism and an important force to implement the strategy of rural revitalisation. It plays an important role in accelerating the modernisation of agriculture and rural areas, the integrated development of urban and rural areas, and poverty alleviation in poor areas. The number of farm stays has increased from 1.9 million in 2014 to 3.25 million in 2020. It can be seen that with the growth of time, the rapid development of the economy, and increasing people who love to travel, this has led to changes in the utilisation rate of rural land. Therefore, the research on the evaluation system of rural sustainable tourism land based on ecosystem service value is very meaningful.