Research on Immersive Specialty Stores Design from the Perspective of Flow Experience

This paper takes the needs of customers as the starting point, looking for problems in traditional specialty stores. It studies these problems based on Maslow’s hierarchy of needs theory, consumer behavior psychology theory, and the psychology of optimal experience theory to establish immersive specialty stores experience design framework and explore new design principles and design applications. Combining technology and art, it puts forward immersive space experience principles and starts design research.