通过游戏运用虚拟世界营销及其对用户体验的影响:来自多个在线游戏平台的证据

IF 0.5 Q4 MANAGEMENT

Quality-Access to Success Pub Date : 2023-08-01 DOI:10.47750/qas/24.196.25

引用次数: 1

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Employing Metaverse Marketing Through Gaming And Its Impact On Customer Experience: Evidence From Multiple Online Gaming Platforms

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来源期刊

Quality-Access to Success MANAGEMENT-

CiteScore

1.40

自引率

16.70%

发文量

期刊介绍： Quality – Access to Success was edited by the Romanian Society for Quality Assurance (SRAC), in order to promote quality culture and increasing the managers’ awareness of the implementation and certification of management systems. As a consequence of the rapid development of the quality assurance field, as well as of the growing variety of standards and of customer demand for such standards, the journal has expanded its content, becoming, by mid-2005, a journal of management systems.