SOCIOLOGICAL SURVEY FOR ASSESSING THE MEDIA FORMATION OF ARCHITECTURAL OBJECTS AND SPACES OF LVIV

The media formation of architecture and urban spaces is their informative essence, their content and symbolic richness for people. If we consider architecture from the perspective of information transmission, there arises a need to study the influence of its physical and mental characteristics on society. The media formation of Lviv's architectural environment affects the frequency of visits to certain places, people's well-being in urban spaces, and the semiotic significance of the city's architecture for people. Therefore, conducting a sociological study is necessary to analyze the media formation of architecture and urban spaces in Lviv. The research tasks involved identifying the most mediatic objects in Lviv, assessing people's perception of the media formation of various architectural styles at different hierarchical levels, and the type of information conveyed by these objects. It also aimed to determine citizens' attitudes towards changes in the media formation of the city's architectural space by comparing different architectural environments. Additionally, the study sought to understand people's vision of Lviv's architectural mediacy in the future. The research results showed that Lviv's mediacy is characterized by historical diversity, evokes semiotic associations, and influences people's well-being in urban spaces and the popularity of certain locations. Based on the assessment of citizens regarding the media formation of architecture and spaces in Lviv, conclusions have been shown that homogeneous environments, such as historical or contemporary ones, are perceived much better. The combination of diverse architectural styles can lead to confusion and added tension. Therefore, it is important to emphasize the need for a thoughtful approach to designing new architecture within established environments since it has a direct impact on how it is perceived by people.