理解凤凰现象:一个项目可以同时是成功和失败吗?

IF 5.1 2区管理学 Q1 MANAGEMENT

Project Management Journal Pub Date : 2023-05-21 DOI:10.1177/87569728231171825

C. Midler, Marc Alochet

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引用次数: 0

摘要

如今，项目成功的概念在很大程度上仍然是开放的，我们在这里介绍凤凰现象，即一个项目既成功又失败。我们对一个汽车先锋项目的分析显示了凤凰现象的关键特征:项目的创新和雄心;一种将因果创新项目开发与有效方法相结合的项目管理方法;公司在初始失败后恢复和稳定的战略和运营能力;以及在新的情况下从项目中吸取的教训和取得的成就。我们得出结论，项目评估现在必须结合回顾性和前瞻性评估方法来评估项目的已取得成果和潜力。

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Understanding the Phoenix Phenomenon: Can a Project Be Both a Failure and a Success?

While the concept of project success remains largely open nowadays, we introduce here the Phoenix phenomenon, namely a project being both a success and a failure. Our analysis of an automotive vanguard project exhibits key characteristics of a Phoenix phenomenon: the very innovative and ambitious nature of the project; a project management approach that hybridizes causal innovative project development and effectual approaches; the strategic and operational capacity of the company to recover and valorize after the initial failure; and the learnings from and the achievements of the project in renewed scenarios. We conclude that project evaluation must now combine retrospective and prospective assessments methods to evaluate both achieved outcomes and potentialities of a project.

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来源期刊

Project Management Journal MANAGEMENT-

CiteScore

9.30

自引率

14.00%

发文量

期刊介绍： Project Management Journal (PMJ) is the academic and research journal of the Project Management Institute and features state-of-the-art research, techniques, theories, and applications in project management. Projects represent a growing population of human activity in large, small, private, and public organizations. Projects are used to execute and sustain today's organizational activities. They play a fundamental role as the engine of tomorrow's innovation, value creation, and strategic change. However, projects often fail to deliver their promise. PMJ addresses these multiple challenges and opportunities by encouraging the development and application of novel theories, concepts, frameworks, research methods, and designs. PMJ embraces contributions both from within and beyond project management to augment and transform theory and practice.