Management Approaches in the Field of Culture

The article discusses different aspects related to the analysis of specific cases of culture and heritage management, which are used both to identify the distinctive features of management approaches and to integrate them in search of synergies and beneficial interactions based on their mutual complementarity. Changes in the external environment of culture are considered primarily in relation to the economy, society and the urban environment with its typical infrastructures in order to achieve sustainable development of culture, which ensures that there will be no loss of memory and authenticity of cultural values on account of social or economic benefits.