影响银行客户采用金融科技服务的因素

F. Akhter, Muhammad Waqas, Sara Sohaib
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引用次数: 0

摘要

金融科技服务的发展和新兴技术的采用是当今世界所看到的。很少有研究人员研究影响金融科技服务采用的因素,以及人类行为如何随着技术的变化而变化。除此之外,移动电话的进步和使用的增加也增加了对在线金融服务的需求。本文通过方便的抽样,对影响金融科技服务采用的因素进行了考虑和研究。此外,还研究了感知易用性、创新、信任和政府支持。在SPSS的帮助下,得出的结论是,这些因素中的每一个对金融科技服务的采用都有积极的影响。我们的模型基于TAM(技术接受模型),并从我们的基础文章中采用。这项研究的发现可用于改进现有的金融科技服务,也可用于开发新服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
FACTORS AFFECTING THE ADOPTION OF FINTECH SERVICES FOR BANK CLIENTS
Evolution of fintech services and the adoption of new emerging technology is what is seen in today’s world. Very few researchers have studies on the factors that affect the adoption of fintech services and how human behavior varies as technology changes. Apart from this, the advancement in mobile phones and the increase in the usage of them have increased the demand of the online financial services. In this paper the factors that have an impact of the adoption of fintech services through convenient sampling, have been considered and studied. The perceived ease of use, innovation, trust and government support were also studied. With the help of SPSS, it was concluded that each of these factors have a positive impact on the adoption of fintech services. Our model was based on TAM (technology acceptance model) and was adopted from our base article. The finding of this research can be used to make improvements in the existing fintech services and also in the development of new services.
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