企业家商业模式中的商业模式画布:一种系统方法

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-07-20 DOI:10.4108/eetsis.3594

Roberto Macha-Huamán, Oscar Marcel Zavala-Zavala, Fabiola Cruz Navarro Soto, Julio Samuel Zárate Suárez, Doris Rosario Yaya Castañeda, R. Lucar, Leonardo Castilla Jibaja, Percy Junior Castro Mejía, Celfa Mónica Samaniego Montoya, Roque Juan Espinoza Casco, Rafael Romero-Carazas

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引用次数: 1

摘要

目的:从系统的角度描述企业家商业模式的四个主要领域与商业模式画布的联系。方法:定量方法，描述性和相关性范围的非实验设计;样本包括181名企业家;使用的工具是问卷调查。结果:卡方检验表明，四个业务领域与商业模型画布(BMC)之间存在依赖关系;此外，(1)客户界面与BMC之间存在显著正相关(0.609);(2)产品与BMC (0.540);(3)基础设施管理和BMC(0.671);(4)财务方面和BMC(0.658)。因此，研究表明企业家商业模式的四个主要领域与商业模式画布的九个模块显著相关。结论:尽管这些地区与BMC有着积极而显著的联系，但微型和小型企业企业家应寻求更大的市场定位，加强其在市场中的价值主张，加强资源规划和关键合作伙伴，最后，培训并成为普惠金融和教育的一部分。

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Business Model Canvas in the entrepreneurs' business model: a system approach

Objective: To describe the association of the four main areas of the entrepreneurs' business model with the Business Model Canvas from a systems approach.Methods: Quantitative approach, non-experimental design with descriptive and correlational scope; the sample consisted of 181 entrepreneurs; the instrument used was the questionnaire.Results: The chi-square test showed that there are dependency relationships between the four business areas and the Business Model Canvas (BMC); in addition, there is a positive and significant association between (1) customer interface and the BMC (0.609); (2) product and BMC (0.540); (3) infrastructure management and BMC (0.671) and (4) financial aspects and BMC (0.658). Therefore, the study showed that the four main areas of the entrepreneurs' business model are significantly associated with the nine modules of the Business Model Canvas.Conclusion: Despite the positive and significant association of the areas with the BMC, micro and small business entrepreneurs should seek greater positioning in the market, strengthen their value proposition to be competitive in the market, greater resource planning and key partners, and finally, train and be part of financial inclusion and education.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.