Critiquing the Social Media Scholarship in Sport Studies: Looking Beyond Content and Adopting Critical Approaches

Social media and sport research has produced a significant corpus of academic literature. This work has enhanced our understanding of the influence of social media in various areas of the sport industry. This work, however, has often glamorized social media and its benefits, leading to a normalization about social media that obscures its negative effects and impacts in sport. This commentary reflects on how social media and sport research has evolved over time and calls for more consideration to be given to critical approaches to social media research that look beyond analysis of social media content. The commentary specifically addresses areas of inquiry around athlete welfare and social media, social media and young athletes, and social media professionals and their work environment. The commentary aims to encourage more critical perspectives related to social media that will enhance the inclusivity of the social media and sport literature.