Deconstructing the Outsider Puzzle: The Legitimation Journey of Novelty

The proposition that outsiders often are crucial carriers of novelty into an established institutional field has received wide empirical support. But an equally compelling proposition points to the following puzzle: the very same conditions that enhance outsiders’ ability to make novel contributions also hinder their ability to carry them out. We seek to address this puzzle by examining the contextual circumstances that affect the legitimation of novelty originating from a noncertified outsider that challenged the status quo in an established institutional field. Our research case material is John Harrison’s introduction of a new mechanical method for measuring longitude at sea—the marine chronometer—which challenged the dominant astronomical approach. We find that whether an outsider’s new offer gains or is denied legitimacy is influenced by (1) the outsider’s agency to further a new offer, (2) the existence of multiple audiences with different dispositions toward this offer, and (3) the occurrence of an...