创新的乘数要素:走向墨西哥微型和小型企业的创新模式

IF 2.3 Q2 ECONOMICS
A. López-Salazar, Gloria Leticia López-Salazar, Rubén Molina Sánchez
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引用次数: 0

摘要

创新是在市场中产生和保持竞争地位的基本战略,然而,公司产生创新的能力并不是一件容易的事情,因为有不同的因素影响它。虽然已经开发了几种创新模式,但没有针对微型和小型企业的条件,也没有针对发展中国家的结构条件提出特别的模式。因此,本研究的目的是识别和分析驱动墨西哥微型和小型企业创新的最相关的管理因素。为此目的,对Laja-Bajío地区属于商业部门、服务业和制造业的594个微型和小型企业进行了调查。进行半结构化访谈,以确定他们对创新产生的需求。研究结果表明,技术管理、营销策略和人力资源管理是推动中小微企业创新的关键要素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Multiplier elements of innovation: towards an innovation model in the Mexican micro and small business
Innovation is a fundamental strategy to generate and maintain a competitive position in the market, however, the companies’ ability to generate innovations is not an easy task, as there are different factors that influence it. Although several innovation models have been developed, no ad hoc models have been proposed to the conditions of micro and small enterprise, nor the structural conditions in developing countries. Therefore, the objective of this research is to identify and analyze the most relevant management factors that drive innovation in Mexican micro and small business. To this end, 594 micro and small businesses from the Laja-Bajío region belonging to the commercial sector, service and manufacture, were surveyed. Semi-structured interviews were conducted to identify their needs on innovation generation. The results show that technology management, marketing strategies and human resources management are the key elements to drive innovation in the MSEs (Micro and Small enterprises).
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来源期刊
Journal of Economics, Finance and Administrative Science
Journal of Economics, Finance and Administrative Science Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)
CiteScore
5.10
自引率
20.80%
发文量
23
审稿时长
12 weeks
期刊介绍: The Universidad ESAN, with more than 50 years of experience in the higher education field and post graduate studies, desires to contribute to the academic community with the most outstanding pieces of research. We gratefully welcome suggestions and contributions from business areas such as operations, supply chain, economics, finance and administration. We publish twice a year, six articles for each issue.
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