Online shopping among college students in Kasaragod: pattern and preference

Online shopping is growing all over the world and is an easy solution for the people in the busy life. Recently there has been massive change in the way of customer’s shopping and online shopping saves crucial time of people. Youth contributes a considerable proportion in India and significantly larger share than global internet users. The increase of online shopping has become a trend for consumers. The study indicates that pattern and preference towards online is mainly due to reasons like cash on delivery, discounts and different type of quality products offered. Increasing use of internet, satisfactorily results in online shopping, rise in standard of living, influence of friendship and attractive offers had affected college students to prefer online shopping.   Keywords:  Online shopping, College students, Pattern, Preference, Kasaragod.