消费者福利的商业法规-印度的消费者保护，与市场营销有关

2014 2nd International Conference on Business and Information Management (ICBIM) Pub Date : 2014-12-04 DOI:10.1109/ICBIM.2014.6970958

Sarmistha Agasti, P. Sengupta

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引用次数: 0

摘要

消费者满意和消费者保护是现代营销的主要挑战问题。消费者权益保障计划让商界重新审视其营销政策和计划，以满足消费者权益日益增长的需要。本研究的目的是审查印度的消费者保护运动。

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Business regulation for consumer welfare- consumer protection in India, related to marketing

Consumer satisfaction and consumer protection are the main challenging issues to modern day marketing. Consumer Protection offers business to re-examine its marketing policies and programmes for meeting the ever growing needs of consumer welfare. The present study has been undertaken to examine the Consumer Protection movement in India.

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2014 2nd International Conference on Business and Information Management (ICBIM)

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