利用旅游营销策略和游客满意度计划分析波索摄政的旅游形象

Q4 Business, Management and Accounting
Abdi Sakti Walenta, C. Musa, Basri Bado
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引用次数: 0

摘要

本研究是基于对浦索摄政旅游状况的调查结果,结果表明,与政府发展浦索摄政旅游并使其成为增加区域收入的支柱产业的工作计划和方案相比,浦索摄政的旅游营销绩效并没有明显的进步。基于此,为了增加旅游业的发展,波索区的旅游发展工作优先考虑增加旅游营销和游客满意度计划。如果得到公共部门、旅游业和社区之间合作的支持,这些计划就可以实施。因此,波索摄政的旅游业可以有一个高水平的质量发展。因为影响Poso Regency旅游形象的最大弱点在于游客的满意度。也就是说,Poso Regency的满意度计划表现不佳,导致旅游形象无法增加访问量,无法说服游客再次返回。在调查结果的基础上,本研究提出了如何通过实施市场营销、游客满意度计划和旅游形象相结合的策略来改善旅游营销。本研究的地点是在Poso Regency,因为调查结果表明,在旅游营销中,Poso Regency政府在营销其旅游产品方面没有表现出令人满意的结果和吸引人的形象。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tourism Image Analysis using Tourism Marketing Strategies and Tourist Satisfaction Programs in Poso Regency
This research is based on surveys result on conditions of Poso Regency Tourism which show that when compared with the government's work plans and programs to develop tourism in Poso Regency and to make it become a mainstay sector in increasing regional income, tourism marketing performance in Poso Regency has not progressed significantly. Based on this, to increase the development of the tourism sector, tourism development efforts in Poso District prioritize increasing tourism marketing and tourist satisfaction programs. These programs can be implemented if supported by cooperation between the public sector, the tourism industry and the community. Thus, the tourism sector in Poso Regency can have a high level of quality development. Because the biggest weakness that affects the tourism image of Poso Regency lies in tourist satisfaction. Which means, the weak performance of the satisfaction program in Poso Regency has resulted in the image of tourism being unable to increase visits and convince tourists to return again. Based on the survey results, this research raises how to improve tourism marketing in implementing a combination strategy of marketing, tourist satisfaction programs and tourism image. The location of this research was conducted in Poso Regency because the survey results show that in tourism marketing, the government in Poso Regency has not shown satisfactory results and attractive imaging in marketing its tourism products.
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来源期刊
South Asian Journal of Business and Management Cases
South Asian Journal of Business and Management Cases Business, Management and Accounting-Management of Technology and Innovation
CiteScore
1.70
自引率
0.00%
发文量
19
期刊介绍: South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.
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