Application Innovation of Educational Measurement Theory, Method, and Technology in China’s New College Entrance Examination Reform

China’s new college entrance examination (the new gaokao) reform provides an opportunity for researchers and practitioners of educational measurement to directly participate in the reform. Therefore, conducting in-depth research on the characteristics of the new gaokao and the issues it faces, and finding corresponding solutions theoretically, methodologically, and technically will not only help to deploy the education examination reform smoothly, but also expand and enrich the research and application of educational measurement. This article provides discussions and suggestions on some issues related to the new gaokao reform, including the stability issue of the examination brought by the scoring methods and subject selection, the equating issue of test scores due to biannual tests or cross-year comparisons, and the issue of giving feedback to basic education based on the analysis of the gaokao data.