面向产业转型的价值驱动型商业生态系统:以欧盟H2020“纺织服装商业实验室”为例

IF 3.6 Q2 ENVIRONMENTAL STUDIES

Sustainability: Science, Practice, and Policy Pub Date : 2022-03-11 DOI:10.1080/15487733.2022.2039491

Jesse Marsh, Ista Boszhard, Athanase Contargyris, J. Cullen, K. Junge, F. Molinari, Michele Osella, C. Raspanti

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引用次数: 2

摘要

本文报告了欧盟资助的地平线2020项目TCBL的经验和结果，该项目成功地创建了一个欧洲纺织和服装商业实验室网络，旨在实现社会和环境方面最具问题的行业之一的可持续转型。该项目遵循的方法是基于所有利益相关者(包括消费者)的价值的分散创造。反过来，这意味着商业模式的系统性转变，这是由该部门参与新流程和交易模式实验的所有参与者带来的。通过这种方式，所有利益相关者都能从创新中获益，竞争优势的杠杆也从价格转向了知识、合作和共享价值。与此同时，2019冠状病毒病大流行对奢侈品和快时尚品牌的商业模式造成了毁灭性影响，TCBL旨在为这些品牌提供另一种选择，这种选择也大致符合《欧洲绿色协议》和联合国2030年议程的规定。鉴于所取得的成果，目前正在实施一项双管齐下的战略，以建立一个可持续的项目后TCBL生态系统。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A value-driven business ecosystem for industrial transformation: the case of the EU’s H2020 “Textile and Clothing Business Labs”

Abstract This article reports on the experiences and results of the European Union-funded Horizon 2020 project TCBL which has been successful in creating a European network of Textile and Clothing Business Labs aimed at the sustainable transformation of one of the most problematic industries in both social and environmental terms. The approach followed by the project was based on the diffused creation of value by and for all stakeholders, including consumers. This, in turn, implies a systemic transformation of business models, brought about by all players in the sector engaging in the experimentation of new processes and transaction patterns. In this way, all stakeholders were able to reap the benefits of innovation, and the lever of competitive advantage shifted from price to knowledge, collaboration, and shared values. In the meantime, the COVID-19 pandemic has had a devastating effect on the business models of the luxury and fast-fashion brands for which TCBL has aimed to offer an alternative path, also loosely in line with the provisions of the European Green Deal and the United Nations 2030 Agenda. Given the results attained, a two-pronged strategy for the constitution of a sustainable post-project TCBL ecosystem is now being implemented.

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来源期刊

Sustainability: Science, Practice, and Policy Social Sciences-Geography, Planning and Development

CiteScore

12.00

自引率

0.00%

发文量

审稿时长

27 weeks

期刊介绍： Sustainability: Science, Practice and Policy is a refereed, open-access journal which recognizes that climate change and other socio-environmental challenges require significant transformation of existing systems of consumption and production. Complex and diverse arrays of societal factors and institutions will in coming decades need to reconfigure agro-food systems, implement renewable energy sources, and reinvent housing, modes of mobility, and lifestyles for the current century and beyond. These innovations will need to be formulated in ways that enhance global equity, reduce unequal access to resources, and enable all people on the planet to lead flourishing lives within biophysical constraints. The journal seeks to advance scientific and political perspectives and to cultivate transdisciplinary discussions involving researchers, policy makers, civic entrepreneurs, and others. The ultimate objective is to encourage the design and deployment of both local experiments and system innovations that contribute to a more sustainable future by empowering individuals and organizations and facilitating processes of social learning.